PACKING & LABEL DESIGN

A successful brand identity is forged in the intersection between market opportunity and brand capabilities. We begin each identity campaign by studying the consumer, the competition, and the client. From there, we develop the brand’s abstract qualities – personality, story, tone and voice – and then translate these into tangible assets, beginning with your packing Design

Product packaging is a huge factor in how a product sells. Think of how many products are on the retail shelf, vying for everyone’s attention. From home electronics and tech products to consumer package goods and health and beauty aids, everything comes in some kind of package- boxes, blister packs, clamshells, bottles, bags. How does your package become the one that customers reach for?

There’s a lot to consider when designing product packaging or mailers from colors and materials, to laws and regulations for that product’s industry, to shipping, and for meeting retailers’ requirements.